Uri Geva
CEO of Cookie Dough Bliss
Uri Geva is the CEO of Cookie Dough Bliss, a fast-growing dessert franchise that’s redefining how joy scales nationwide. A serial entrepreneur, Uri went from being the largest franchisee in a national brand to leading one himself, focused on building a franchise system that puts franchisees first.
He’s also spent over 20 years owning and operating a minor league baseball team, proving that the same principles that create loyal fans can also build profitable businesses. Beyond sports and dessert, Uri has helped global brands elevate their digital presence through social media storytelling.
What sets Uri apart is his radical transparency and his ability to blend humor, leadership, and purpose. He’s passionate about helping others find fulfillment through entrepreneurship, and showing that you can scale a business and still be a present husband, father of three, and active member of your community.
His mission is simple: to prove that no obstacle is too big to overcome and that business can be both profitable & fun, one spoonful of cookie dough at a time.
